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For solar installers

How much do solar leads cost? Simple per-lead pricing.

Each exclusive, roof-verified lead is $150.00, and you are charged only when a matched lead is delivered. No retainer, no monthly minimum, and no long-term contract.

What you pay

Price per lead
$150.00

One exclusive, roof-verified lead.

Billing
On delivery

Your card is charged only when a matched lead is delivered.

Commitment
No minimum

No retainer, monthly minimum, or long-term contract.

Limits
You set them

Choose a weekly cap and a maximum price per lead.

How to think about lead cost

A lead’s worth to your business depends on your own close rate and job margin. A completed solar installation can be worth much more than an individual lead, but the exact acquisition math is yours to calculate.

RoofQualify leads are exclusive and roof-verified, so you are not splitting the same lead across several installers or paying for a roof that did not pass the solar-suitability check. Compare lead sources on what is delivered, not price alone.

What a lead is worth to your business.

A lead is worth what your close rate and job value make it worth. Enter your numbers to see the math.

%

Use your actual share of leads that become signed jobs.

$

Typical $20,000 residential contract example — edit to yours.

RoofQualify lead price

$150.00

Fixed reference per delivered lead. This is the cost we set.

Your lead economics

Expected revenue per lead
$4,000

Average job value multiplied by your close rate.

Return on each lead
26.7×

Expected revenue divided by the $150.00 lead price.

Break-even close rate
0.75%

The close rate where expected revenue equals lead cost.

At your 20% close rate, each lead represents $4,000 in expected revenue against a $150.00 lead cost — about 26.7× the cost.

Illustrative estimate from the numbers you enter; not a guarantee of revenue or profit.

You control the spend

Budget
Weekly cap

Set the most you want to spend each week.

Bid limit
Max lead price

Set the most you will pay for an individual lead.

Delivery
Pause anytime

Stop lead delivery when you need to.

Billing model
Pay per lead

No subscription is required.

Questions about solar lead pricing

How much does a solar lead cost?

Each exclusive, roof-verified solar lead is $150.00.

Is there a minimum spend or monthly fee?

No. There is no monthly minimum, subscription, retainer, or long-term contract.

Can I set a budget?

Yes. You set a weekly cap and the maximum price you are willing to pay per lead.

When am I charged?

You are charged only when a matched lead is delivered.

Are cheaper shared leads a better deal?

Price alone does not show the whole value. Shared leads can be sent to several installers, while RoofQualify leads go to one buyer and the roof is checked for solar suitability before delivery.

Start buying solar leads

Set your coverage and limits, then pay $150.00 only when a matched lead is delivered.